Equity Design 2017
Design direction: Sergio Magalhães/Gu Sobral
Our goal was to do a consistent identity and packaging design for the Baruel baby repellent line.
The main idea was to do the whole project around characters who were "fly hunters", each of them in a specific way.
Unfortunately at the same time that we were doing the project, ANVISA (the regulatory agency for products and services in Brazil) decided that it could no longer use characters in products aimed at children under 2 years old.
So the products didn't reach the shelves with this design, but still counts as a beautiful childish project.
Color Palette
Baruel Baby Logo Composition
Character Design
Packages
Other concepts
After the repellent line, the intention was bring the same concept to other products, such as shampoos, conditioner and rash cream.
Here it goes some examples below.
And follow me on Instagram. :)
